Your profile is online, but is your business online? Where recruiters are falling short Part 1



If you’ve been following my blog, one of my gripes about recruiters are their obsession with linkedin.  Now I understand that hardcore recruiters have been critiquing the actual level of “productivity,” for some time now.  This isn’t the same critique.

What I don’t get is why recruiter merely use social networks to introduce themselves.  Why don’t they close a sale?  Why put your profile on internet if you aren’t going to bring your sales game with it?

Recruiters nowadays spend a good portion of their time on social networks in hopes of either finding candidates or clients.  While building their massive networks, hundred if not thousands of people have viewed their profile.  But does a candidate look at a profile and think ” this recruiter has over 500 connections, let me contact him for a job”?  Why is it that very few do?  Does a hiring manager contact a recruiter because he has more years of experience and skill xyz?  Again, why is it that very few do?

One word, “incentives.”  Nothing is calling them to action.  A candidate is looking for jobs and you merely promise them jobs.  A client is looking for a recruiter to find candidates and you merely promise them “candidates”. The reason why I have been able to secure top candidates over my competition is that I show them “a job”.  The reason I have been able to secure clients is because I show them  “candidates”.  In short, my sales game doesn’t stop over the phone.

If your going to use Linkedin, for goodness sake please include a link to a sales page.  Buy a cheap domain, put up a website, and sell your clients like you normally would over the phone.  Use the exact sales pitch.  Proactively answer potential questions, and sell, sell, sell. Graduate from having your “profile” online and get your actual business online.  You’ll be surprised at how much more you can generate from such a simple move.

Part 2 will go through the steps I took to make one of my recruiting sites ( one of many since I target different niches)  It will be up within 2 days.

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